Bodian, Nat G.

NTC's dictionary of direct mail and mailing list terminology and techniques / Nat G. Bodian - Lincolnwood, Ill. : NTC, 1990 - 320 p - Marketing and sales promotion . - Marketing and sales promotion .

0844231886


Mailing list services industry--Dictionaries.
Advertising, Direct-mail--Dictionaries.
Direct marketing--Dictionaries.

658.8403 / B667N