Thomas, Brian

Direct marketing in practice [electronic resource] / Brian Thomas and Matthew Housden. - Oxford ; Boston : Butterworth-Heinemann, c2002. - 348 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series . - CIM professional .


Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.
Available via World Wide Web.
Access may be limited to NetLibrary affiliated libraries.

9780585450230 (electronic bk.)


Direct marketing


Electronic books.

658.84