Backman, Michael.

Big in Asia : 30 strategies for business success / Michael Backman and Charlotte Butler - Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2007 - x, 438 p.

Expanded and fully updated new ed.

0230000274 (pbk.)


Strategic planning--Asia.
Business planning--Asia.
International business enterprises--Management.--Asia
Intercultural communication--Asia.
Success in business--Asia.

658.4012 / B126B 2007