Cato, Mac

Go logo! a handbook of the art of global branding : 12 keys to creating successful global brands / Mac Cato - Beverly, Mass. : Rockport, c2010 - 208 p. : ill.

Y54 M01 BKE

9781592535170 (hbk.)


Branding (Marketing)
Identity (Psychology)
Emotions--Social aspects
Communication in marketing.
Consumer behavior
Creative ability in business

658.827 / C366G