Rockley, Ann.

Managing enterprise content : a unified content strategy / Ann Rockley, Charles Cooper. - Berkeley, Calif. : New Riders, c2012. - xviii, 365 p. : ill., charts.

1. The basis of a unified content strategy. 1, Content: the lifeblood of an organization. 2, Intelligent content -- 2. Where does a unified content strategy fit?. 3, Enterprise content: web and beyond. 4, Publishing. 5, Product content. 6, Learning materials -- 3. Performing a substantive audit: determining business requirements. 7, What does your customer really need?. 8, Where does it really hurt?. 9, Analyzing the content lifecycle. 10, Performing a content audit. 11, Envisioning your unified content strategy and lifecycle -- 4. Developing a unified content strategy. 12, Content modeling: adaptive content design. 13, Reuse strategy. 14, Designing workflow. 15, Designing metadata. 16, It's all about the content. 17, Change management and governance -- 5. Supporting your unified content strategy. 18, Changing roles. 19, The role of XML. 20, The role of content management -- 6. Resources. A, Checklist for implementing a unified content strategy.

Y56 M02 BKE

9780321815361 (pbk.)


Information resources management.
Management information systems.
Business enterprises--Data processing--Management.
Business records--Management.
Web sites--Design
Information technology--Management
Database management

658.4038011 / R683M 2012