Ebert, Ronald J.

Business essentials / Ronald J. Ebert, Ricky W. Griffin. - 9th ed., Global ed. - Boston, Mass. : Pearson, c2013. - 502 p. : ill., charts.

Part 1. The contemporary business world. 1, The U.S. business environment. 2, Business ethics and social responsibility. 3, Entrepreneurship, new ventures, and business ownership. 4, The global context of business -- Part 2. The business of managing. 5, Business management. 6, Organizing the business. 7, Operations management and quality -- Part 3. People in organizations. 8, Employee behavior and motivation. 9, Leadership and decision making. 10, Human resource management and labor relations -- Part 4. Principles of marketing. 11, Marketing processes and consumer behavior. 12, Pricing, distributing, and promoting products -- Part 5. Managing information. 13, Information technology for business. 14, The role of accountants and accounting information -- Part 6. Financial issues. 15, Money and banking. 16, Managing finances -- Appendices. Appendix I: Risk management. Appendix II: The legal context of business. Appendix III: Managing your personal finances.

Y57 M09 BKE

9780273766599 (pbk.)


Industrial management--United States
Business enterprises--United States

658 / E16B 2013