International business : the challenge of global competition / Donald A. Ball ... [et al.]. - 13th ed., Global ed. - New York, N.Y. : McGraw-Hill/Irwin, c2012. - xxxi, 536 p. : ill., maps.

Section 1. The nature of international business. 1, The challenging world international business. 2, International trade and foreign direct investment. 3, International institutions form an international business perspective -- Section 2. International environmental forces. 4, Sociocultural forces. 5, Natural resources and environmental sustainability. 6, Political and trade forces. 7, Intellectual property and other legal forces. 8, The international monetary system and financial forces -- Section 3. The organizational environment. 9, International competitive strategy. 10, Organizational design and control. 11, Global leadership issues and practices. 12, Assessing international markets. 13, Entry modes. 14, Export and import practices. 15, Marketing internationally. 16, Global operations and supply chain management. 17, Managing human resources in an international context. 18, International accounting and financial management.

Y56 M02 BKE

9780077140878 (pbk.)


International business enterprises
International business enterprises--Management
International economic relations

658.409 / I61 2012