Ennew, Christine

Financial services marketing : an international guide to principles and practice / Christine Ennew and Nigel Waite. - 2nd ed. - London ; New York : Routledge/Taylor & Francis Group, 2013. - xxii, 495 p. : ill., charts.

Y56 M09 BKE

9780415521680 (pbk.)


Financial services industry--Marketing

332.10688 / E59F 2013