Jackson, Nigel A.

Promoting and marketing events : theory and practice / Nigel Jackson. - London ; New York : Routledge/Taylor & Francis Group, 2013. - xx, 254 p. : ill., charts.

Introduction - what is event marketing and public relations? -- Communication and persuasion within events -- Marketing your event -- The importance of a marketing strategy -- The event marketing mix -- Understanding the consumers of your event -- Building your reputation - the use of public relations -- Gaining visibility - marketing public relations (MPR) -- Using media relations -- Corporate public relations - building your reputation -- Promoting your event online -- Conclusion -- Appendix: Website coding sheet.

Y57 M01 BKE

9780415667333 (pbk.)


Special events--Marketing
Special events--Public relations

394.2 / J13P