Harris, Richard Jackson

A cognitive psychology of mass communication / Richard Jackson Harris and Fred W. Sanborn. - 6th ed. - New York, N.Y. ; London : Routledge/Taylor & Francis Group, 2014. - xiv, 544 p. - Routledge communication series. . - Routledge communication series. .

Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: how are media studied scientifically? -- The psychology of media use: tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, music, and religion: emotion to the forefront -- News: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all that Mayhem really matters -- Sex: is tuning in turning us on? sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in.

Y57 M08 BKE

9780415537056 (pbk.)

Mass media--Psychological aspects

302.23019 / H315C 2014