Riffe, Daniel

Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, and Frederick Fico. - 3rd ed. - New York, N.Y. ; London : Routledge/Taylor & Francis Group, 2014. - xiv, 206 p. - Routledge communication series. . - Routledge communication series. .

Defining content analysis as a social science tool -- Designing a content analysis -- Measurement -- Sampling -- Reliability -- Validity -- Data analysis -- Computers.

Y57 M07 BKE

9780415517676 (pbk.)


Content analysis (Communication)
Mass media--Research--Methodology
Mass media--Statistical methods

302.23 / R564A 2014