The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum. - 2nd ed. - New York, N.Y. ; London : Routledge/Taylor & Francis Group, c2012. - xvii, 346 p.

1, What's so special about entertainment media and why do we need a psychology for it?: an introduction to the psychology of entertainment media -- Section I. Embedding promotions within entertainment media: product placement effects and how they work. 2, Product integration: current practices and new directions. 3, As a backdrop, part of the plot, or a goal in a game: the ubiquitous product placement. 4, Children’s processing of embedded brand messages: product placement and the role of conceptual fluency. 5, Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion? -- Section II. The programs between the Ads: the persuasive power of entertainment media. 6, The stories TV tells: how fictional TV narratives shape normative perceptions and personal values. 7, Flying with Icarus: narrative transportation and the persuasiveness of entertainment. 8, Seeing is believing: toward a theory of media imagery and social learning. 9, Alcohol messages in television series: content and effects. 10, Selling beauty: the hidden cost to women's self-worth, relationships, and behavior. 11, Learning aggression through the media: comparing psychological and communication approaches. 12, Paths from television violence to aggression: reinterpreting the evidence.

Y57 M08 BKE

9781848729445 (hbk.)

Subliminal advertising
Advertising--Psychological aspects
Mass media--Psychological aspects
Persuasion (Psychology)
Manipulative behavior

659.1019 / P974 2012