Garcia, Rosanna

Creating and marketing new products and services / Rosanna Garcia. - Boca Raton, Fla. : CRC Press/Taylor & Francis Group, c2014. - xxv, 412 p. : ill., charts.

Y57 M10 BKE

9781482203608 (hbk.)


New products
Product design
Marketing research

658.575 / G216C