Pike, Steven

Tourism marketing for small businesses / Steven Pike. - Oxford : Goodfellow Publishers, c2018. - vi, 242 p.

Introduction -- Destination marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement.

Y62M03BKECL

9781911396352 (pbk.)


Tourism--Marketing

338.47910688 / P636T