The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]. - 2nd ed. - Burr Ridge, Ill. : Irwin, c1995. - xiv, 493 p.

1556238096


Direct marketing--Data processing.
Database marketing.
Direct marketing--Statistical methods.
Database management

658.84 / N532 1995