Crawford, Charles Merle.

New products management / C. Merle Crawford, C. Anthony Di Benedetto - 6th ed., International ed. - Boston : McGraw-Hill, c2000 - xxv, 534 p. : charts. - The Irwin/McGraw-Hill series in marketing . - The Irwin/McGraw-Hill series in marketing .

0070275521


New products--Management

658.575 / C899N 2000