Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock ... [et al.] - 2nd ed. - Singapore : Pearson/Prentice-Hall, 2005 - xxiv, 696 p. : ill.

Y06 M02 D52

0131275372


Service industries--Marketing.--Asia
Professions--Marketing.--Asia

658.8 / S491 2005