Johnston, Mark W.

Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall - Internarional ed. - New York, N.Y. : McGraw-Hill/Irwin, c2005 - xxiv, 451 p. : charts. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .

Includes CD-ROM disk

Y07 M02 D52

0071111468


Selling.
Relationship marketing.
Customer relations

658.85 / J73R 2005