Direct marketing in practice (Record no. 108762)

000 -LEADER
fixed length control field 01384cam a2200301Ia 4500
001 - CONTROL NUMBER
control field vtls000122496
003 - CONTROL NUMBER IDENTIFIER
control field MTX
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090827s2002 enka sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780585450230 (electronic bk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211350
Level of effort used to assign nonsubject heading access points piengpen
Level of effort used to assign subject headings 201610051926
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201308221746
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201308221450
Level of effort used to assign classification VLOAD
-- 200908271714
-- staff
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
093 ## -
dept52
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Brian
9 (RLIN) 144716
245 10 - TITLE STATEMENT
Title Direct marketing in practice
Medium [electronic resource]
Statement of responsibility, etc. / Brian Thomas and Matthew Housden.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent 348 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Boulder, Colo. :
Agency responsible for reproduction NetLibrary,
Date of reproduction 2003.
Note about reproduction Available via World Wide Web.
-- Access may be limited to NetLibrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
9 (RLIN) 3319
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
9 (RLIN) 113451
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Housden, Matthew
9 (RLIN) 1812
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing
9 (RLIN) 144717
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element NetLibrary, Inc.
9 (RLIN) 113455
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title CIM professional
9 (RLIN) 144718
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified Bibliographic record display
Uniform Resource Identifier http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81870
Public note An electronic book accessible through the World Wide Web; click for information

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