Marketing management and strategy : (Record no. 1116)

000 -LEADER
fixed length control field 00799nam a2200265 4500
001 - CONTROL NUMBER
control field vtls000001134
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920828s1988 USA 00 k ENGbP
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135584531
035 ## - SYSTEM CONTROL NUMBER
System control number 0001-16860
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201610051019
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201308231127
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201112281040
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201112271121
Level of effort used to assign classification VLOAD
-- 200305310351
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number M345 1988
093 ## -
600
-- 52
245 ## - TITLE STATEMENT
Title Marketing management and strategy :
Remainder of title a reader
Statement of responsibility, etc. / edited by Philip Kotler, Keith K. Cox
250 ## - EDITION STATEMENT
Edition statement 4th ed
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1988
300 ## - PHYSICAL DESCRIPTION
Extent x, 406 p
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 186146
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 186084
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cox, Keith K.
9 (RLIN) 18965
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type หนังสือทั่วไป
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 15861
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans PYULIB-CL PYULIB-CL CL_General Book 2018-10-03 358.00 658.8 M345 1988 1000059817 2018-10-03 1 2018-10-03 หนังสือทั่วไป