Go logo! a handbook of the art of global branding : (Record no. 115951)

000 -LEADER
fixed length control field 01005nam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls000131918
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101217s2010 maua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592535170 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201610052020
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201308221825
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201202081824
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201101181204
Level of effort used to assign classification napat
-- 201012171143
-- sirintra
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number C366G
Prefix Call Number R.
093 ## -
dept52
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cato, Mac
9 (RLIN) 153650
245 10 - TITLE STATEMENT
Title Go logo! a handbook of the art of global branding :
Remainder of title 12 keys to creating successful global brands
Statement of responsibility, etc. / Mac Cato
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Beverly, Mass. :
Name of publisher, distributor, etc. Rockport,
Date of publication, distribution, etc. c2010
300 ## - PHYSICAL DESCRIPTION
Extent 208 p. :
Other physical details ill.
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note Y54 M01 BKE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 139707
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Identity (Psychology)
9 (RLIN) 49922
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Emotions
General subdivision Social aspects
9 (RLIN) 153651
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 186468
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
9 (RLIN) 3156
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3225
Topical term or geographic name entry element Creative ability in business
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type หนังสืออ้างอิง/วิทยานิพนธ์/สิ่งพิมพ์รัฐบาล
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 1000165201
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Not for Loan PYULIB-CL PYULIB-CL CL_Reference Book 2018-10-03 1653.00 658.827 C366G 1000165201 2018-10-03 1 2018-10-03 หนังสืออ้างอิง/วิทยานิพนธ์/สิ่งพิมพ์รัฐบาล