Promoting and marketing events : (Record no. 129769)

000 -LEADER
fixed length control field 01382nam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000146005
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131213s2013 enkda 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415667333 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201703081044
Level of effort used to assign nonsubject heading access points piengpen
Level of effort used to assign subject headings 201703031628
Level of effort used to assign classification buntarika_i
Level of effort used to assign subject headings 201610052134
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201401171412
Level of effort used to assign classification piengpen
-- 201312131457
-- sirintra
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 394.2
Item number J13P
093 ## -
dept55
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 169424
Personal name Jackson, Nigel A.
245 10 - TITLE STATEMENT
Title Promoting and marketing events :
Remainder of title theory and practice
Statement of responsibility, etc. / Nigel Jackson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge/Taylor & Francis Group,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 254 p. :
Other physical details ill., charts.
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction - what is event marketing and public relations? -- Communication and persuasion within events -- Marketing your event -- The importance of a marketing strategy -- The event marketing mix -- Understanding the consumers of your event -- Building your reputation - the use of public relations -- Gaining visibility - marketing public relations (MPR) -- Using media relations -- Corporate public relations - building your reputation -- Promoting your event online -- Conclusion -- Appendix: Website coding sheet.
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note Y57 M01 BKE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Marketing
9 (RLIN) 8185
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Public relations
9 (RLIN) 169425
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type หนังสือทั่วไป
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 1000178845
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans PYULIB-CL PYULIB-CL CL_General Book 2018-10-04 1445.00 394.2 J13P 1000178845 2018-10-04 1 2018-10-04 หนังสือทั่วไป