Advertising theory (Record no. 131173)

000 -LEADER
fixed length control field 03702nam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000147435
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140306s2012 nyuda 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415886628 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201706151711
Level of effort used to assign nonsubject heading access points napat
Level of effort used to assign subject headings 201705311524
Level of effort used to assign classification buntarika_i
Level of effort used to assign subject headings 201610052141
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201407071146
Level of effort used to assign classification piengpen
-- 201403061412
-- sirintra
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101
Item number A244
093 ## -
dept43
245 00 - TITLE STATEMENT
Title Advertising theory
Statement of responsibility, etc. / edited by Shelly Rodgers and Esther Thorson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. ;
-- London :
Name of publisher, distributor, etc. Routledge/Taylor & Francis Group,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 614 p. :
Other physical details ill., charts.
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
490 1# - SERIES STATEMENT
Series statement Routledge communication series.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Perspectives on advertising and advertising theory. 1, What does "theories of advertising" mean?. 2, Coloring outside the lines: suggestions for making advertising theory more meaningful. 3, Agency practitioners' theories about advertising -- Part II. Psychological processes in response to advertisements. 4, The elaboration likelihood model: a 30-year review. 5, The role of emotion in processing advertising. 6, Theories of emotion and affect in marketing communications. 7, Embodied motivated cognition: a theoretical framework for studying dynamic mental processes underlying advertising exposure. 8, Involvement -- Part III. Specific audiences. 9, A theory of advertising to children. 10, Theory advancement in international advertising: drawing on theories from strategic management and internal business. 11, How advertising works within a cultural context: theories and frameworks informing the process. 12, The reflexive game: how target and agent persuasion knowledge influence advertising persuasion -- Part IV. Different types of advertising messages. 13, Creativity and Ad theory. 14, Creativity and risk theories of advertising. 15, A rhetorical theory of the advertisement. 16, Narrative advertisements and narrative processing. 17, Working toward an understanding of persuasion via engaging narrative advertising: refining the transportation-imagery model. 18, Direct-to-consumer advertising of prescription drugs: consumers, physicians, messages, and complexity. 19, Theory building for online health product advertising. 20, Political advertising -- Part V. Media and media devices. 21, Media analysis and decision making. 22, Managing non-traditional advertising: a message processing framework. 23, Role of technology in online persuasion: A MAIN model perspective. 24, Lessons learned for teaching mobile advertising: critical review and future directions. 25, In-game advertising and advergames: a review of the past decade's research. 26, Social media and advertising theory -- Part VI. Organizations. 27, Toward a social ecology of advertising. 28, Brand concept and advertising. 29, I know it when I see it: the definability and consequences of perceived fit in corporate social responsibility initiatives -- Part VII. Contexts of advertising. 30, Ethics and advertising theory. 31, Theory and law. 32, Four theories of how IMC works. 33, Theories about health and advertising -- Part VIII. The future of advertising theories. 34, Human barriers to using theory and research on responses to advertising messages. 35, Toward theories of advertising: Where do we go from here?. 36, Advancing advertising theories and scholarship. 37, Adventures in misplaced theories. 38, IMC, advertising research, and the advertising discipline.
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note Y57 M07 BKE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2885
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly Lannette
9 (RLIN) 171009
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thorson, Esther
9 (RLIN) 912
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge communication series.
9 (RLIN) 165102
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type หนังสือทั่วไป
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 1000181170
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans PYULIB-CL PYULIB-CL CL_General Book 2018-10-04 2119.50 659.101 A244 1000181170 2018-10-04 1 2018-10-04 หนังสือทั่วไป