The psychology of entertainment media : (Record no. 131584)

000 -LEADER
fixed length control field 02391nam a2200313 a 4500
001 - CONTROL NUMBER
control field vtls000147859
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140428s2012 nyu 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848729445 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201706160846
Level of effort used to assign nonsubject heading access points napat
Level of effort used to assign subject headings 201705311428
Level of effort used to assign classification buntarika_i
Level of effort used to assign subject headings 201610052143
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201408080852
Level of effort used to assign classification piengpen
-- 201404281152
-- sirintra
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Item number P974 2012
093 ## -
dept43
245 04 - TITLE STATEMENT
Title The psychology of entertainment media :
Remainder of title blurring the lines between entertainment and persuasion
Statement of responsibility, etc. / edited by L.J. Shrum.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. ;
-- London :
Name of publisher, distributor, etc. Routledge/Taylor & Francis Group,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 346 p.
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1, What's so special about entertainment media and why do we need a psychology for it?: an introduction to the psychology of entertainment media -- Section I. Embedding promotions within entertainment media: product placement effects and how they work. 2, Product integration: current practices and new directions. 3, As a backdrop, part of the plot, or a goal in a game: the ubiquitous product placement. 4, Children’s processing of embedded brand messages: product placement and the role of conceptual fluency. 5, Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion? -- Section II. The programs between the Ads: the persuasive power of entertainment media. 6, The stories TV tells: how fictional TV narratives shape normative perceptions and personal values. 7, Flying with Icarus: narrative transportation and the persuasiveness of entertainment. 8, Seeing is believing: toward a theory of media imagery and social learning. 9, Alcohol messages in television series: content and effects. 10, Selling beauty: the hidden cost to women's self-worth, relationships, and behavior. 11, Learning aggression through the media: comparing psychological and communication approaches. 12, Paths from television violence to aggression: reinterpreting the evidence.
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note Y57 M08 BKE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Subliminal advertising
9 (RLIN) 171601
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
9 (RLIN) 6531
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Psychological aspects
9 (RLIN) 8719
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Psychology)
9 (RLIN) 68043
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Manipulative behavior
9 (RLIN) 8554
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Shrum, L. J.
9 (RLIN) 171602
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type หนังสือทั่วไป
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 1000181010
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans PYULIB-CL PYULIB-CL CL_General Book 2018-10-04 1768.00 659.1019 P974 2012 1000181010 2018-10-04 1 2018-10-04 หนังสือทั่วไป