Tourism marketing for small businesses (Record no. 144864)

000 -LEADER
fixed length control field 01049nam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180925s2018 enk 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781911396352 (pbk.)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47910688
Item number P636T
093 ## - LOCAL CALL NUMBER-DEPARTMENT CODE
Local call Number-Department Code dept55
100 1# - MAIN ENTRY--PERSONAL NAME
139530
Personal name Pike, Steven
245 10 - TITLE STATEMENT
Title Tourism marketing for small businesses
Statement of responsibility, etc. / Steven Pike.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Goodfellow Publishers,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 242 p.
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Destination marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement.
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note Y62M03BKECL
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 7378
Topical term or geographic name entry element Tourism
General subdivision Marketing
850 ## - HOLDING INSTITUTION
Holding institution PYU
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
MATRIX item type หนังสือทั่วไป
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 1000190320
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans PYULIB-CL PYULIB-CL CL_General Book 2019-02-14 1266.50 338.47910688 P636T 1000190320 2019-02-14 1 2019-02-14 หนังสือทั่วไป