The new direct marketing : (Record no. 20851)

000 -LEADER
fixed length control field 01057nam a2200301 4500
001 - CONTROL NUMBER
control field vtls000024131
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960806s1995 usa 0010 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1556238096
035 ## - SYSTEM CONTROL NUMBER
System control number 0025-06960
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201610051207
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201308221058
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201201042046
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201005051745
Level of effort used to assign classification VLOAD
-- 200305310749
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number N532 1995
093 ## -
600
-- 52
245 04 - TITLE STATEMENT
Title The new direct marketing :
Remainder of title how to implement a profit-driven database marketing strategy
Statement of responsibility, etc. / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burr Ridge, Ill. :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 493 p.
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
General subdivision Data processing.
9 (RLIN) 42174
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Database marketing.
9 (RLIN) 188396
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
General subdivision Statistical methods.
9 (RLIN) 42175
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3436
Topical term or geographic name entry element Database management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
9 (RLIN) 23248
710 20 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element David Shepard Associates.
9 (RLIN) 42176
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type หนังสือทั่วไป
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 18505
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans PYULIB-CL PYULIB-CL CL_General Book 2018-10-03 2100.00 658.84 N532 1995 1000067570 2018-10-03 1 2018-10-03 หนังสือทั่วไป