Advertising and promotion : (Record no. 65065)

000 -LEADER
fixed length control field 01102nam a2200325 a 4500
001 - CONTROL NUMBER
control field vtls000074147
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020701s2001 mauad 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071180265
035 ## - SYSTEM CONTROL NUMBER
System control number 0076-54760
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201610051538
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201308261213
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201201252018
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201201182023
Level of effort used to assign classification VLOAD
-- 200305311803
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number B427A 2001
093 ## -
dept43
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George Edward.
9 (RLIN) 96530
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective
Statement of responsibility, etc. / George E. Belch & Michael A. Belch
250 ## - EDITION STATEMENT
Edition statement 5th ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hall,
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent xx, 795, 13, 22, 3, 19 p. :
Other physical details ill., charts.
303 ## - UNIT COUNT (AM) [OBSOLETE, USMARC]
Unit count 1
490 1# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note Y02 M07 D52
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 186487
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 186468
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2885
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 24561
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill/Irwin series in marketing
9 (RLIN) 16053
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type หนังสือทั่วไป
950 ## - LOCAL HOLDINGS (RLIN)
Classification number, LCAL (RLIN) 1000123872
Holdings
Withdrawn status Lost status Damaged status Item status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans PYULIB-CL PYULIB-CL CL_General Book 2018-10-03 850.50 659.1 B427A 2001 1000123872 2018-10-03 1 2018-10-03 หนังสือทั่วไป