Normal view MARC view
  • Direct marketing

Entry Topical Term

Number of records used in: 9

001 - CONTROL NUMBER

  • control field: 18877

003 - CONTROL NUMBER IDENTIFIER

  • control field: MTX

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20181005105808.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 181005|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: MTX
  • Transcribing agency: MTX

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Direct marketing
  • General subdivision: Dictionaries.

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (MTX)1077: Bodian, Nat G. 18874, NTC's dictionary of direct mail and mailing list terminology and techniques, 1990