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NTC's dictionary of direct mail and mailing list terminology and techniques / Nat G. Bodian

By: Bodian, Nat G
Call number: 658.8403 B667N (R.) Material type: materialTypeLabelBookSeries: Marketing and sales promotion Publisher: Lincolnwood, Ill. : NTC, 1990 Description: 320 p.ISBN: 0844231886.Other title: Direct mail and mailing list terminology and techniquesSubject(s): Mailing list services industry -- Dictionaries | Advertising, Direct-mail -- Dictionaries | Direct marketing -- Dictionaries
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