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Direct marketing in practice [electronic resource]/ Brian Thomas and Matthew Housden.

By: Thomas, Brian
Contributor(s): Housden, Matthew | Chartered Institute of Marketing | NetLibrary, Inc
Call number: 658.84 Material type: materialTypeLabelBookSeries: CIM professional Publisher: Oxford ; Boston : Butterworth-Heinemann, c2002. Description: 348 p. : ill. ; 25 cm.ISBN: 9780585450230 (electronic bk.).Subject(s): Direct marketingGenre/Form: Electronic books.Online resources: Bibliographic record display An electronic book accessible through the World Wide Web; click for information
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