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Financial services marketing : an international guide to principles and practice [electronic resource]/ Christine T Ennew and Nigel Waite.

By: Ennew, Christine
Contributor(s): Waite, Nigel | NetLibrary, Inc
Call number: 332.10688 Material type: materialTypeLabelBookPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2007. Edition: 1st ed.Description: xvi, 400 p. : ill. ; 25 cm.ISBN: 9780080465609 (electronic bk.).Subject(s): Financial services industry -- MarketingGenre/Form: Electronic books.Online resources: Bibliographic record display An electronic book accessible through the World Wide Web; click for information
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