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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe

By: McCabe, Scott
Call number: 338.47910688 M121M Material type: materialTypeLabelBookSeries: The hospitality, leisure and tourism series Publisher: Oxford : Butterworth-Heinemann/Elsevier, 2009 Description: xx, 300 p. : ill.ISBN: 9780750682770 (pbk.).Subject(s): Hospitality industry -- Marketing | Communication in marketing | Tourism -- Marketing -- Cases studies | Hospitality industry -- Marketing -- Cases studies | Communication in marketing -- Cases studies | Tourism -- Marketing
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หนังสือทั่วไป CL_General Book 338.47910688 M121M (Browse shelf) Available 1 1000160929

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