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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

By: Clow, Kenneth E
Contributor(s): Baack, Donald.
Call number: 659.1 C648I 2010 Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson, c2010 Edition: 4th ed., global ed.Description: 478 p. : ill., charts.ISBN: 9780138157371.Subject(s): Communication in marketing | Advertising
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หนังสือทั่วไป CL_General Book 659.1 C648I 2010 (Browse shelf) Available 1 1000161035

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