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Integrated marketing communications in advertising and promotion / Terence A. Shimp

By: Shimp, Terence A
Call number: 658.82 S556I 2010 Material type: materialTypeLabelBookPublisher: Australia : South-Western/Cengage Learning, c2010 Edition: 8th ed. International ed.Description: xx, 668 p. : ill., charts.ISBN: 9780324665314.Subject(s): Communication in marketing | Sales promotion | Direct marketing | Advertising
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หนังสือทั่วไป CL_General Book 658.82 S556I 2010 (Browse shelf) Available 1 1000161147

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