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Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox

Contributor(s): Kotler, Philip. | Cox, Keith K.
Call number: 658.8 M345 1988 Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988 Edition: 4th ed.Description: x, 406 p.ISBN: 0135584531.Subject(s): Marketing -- Management
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658.8 M345 Marketing and entrepreneurship in SMEs : 658.8 M345 Marketing : 658.8 M345 Marketing management : 658.8 M345 1988 Marketing management and strategy : 658.8 M345 2002 Marketing strategy 658.8 M345 2002 Marketing management : 658.8 M345 2003 Marketing management :

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