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Global marketing management / Masaaki Kotabe, Kristiaan Helsen

By: Kotabe, Masaaki
Contributor(s): Helsen, Kristiaan.
Call number: 658.848 K87G 2011 Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2011 Edition: 5th ed., Interantional student version.Description: xxiii, 717 p. : ill., maps, charts.ISBN: 9780470505748 (pbk.).Subject(s): Export marketing -- Management | International business enterprises -- Management
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หนังสือทั่วไป CL_General Book 658.848 K87G 2011 (Browse shelf) Available 1 1000165123

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