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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin

By: Trout, Jack
Contributor(s): Rivkin, Steve.
Call number: 651.111 T861R Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c2010 Description: iv, 217 p.ISBN: 9780071635592 (hbk.).Subject(s): Positioning (Advertising) | Competition | Strategic planning | Marketing
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หนังสือทั่วไป CL_General Book 651.111 T861R (Browse shelf) Available 1 1000166843

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