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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

By: Lovelock, Christopher H
Contributor(s): Wirtz, Jochen.
Call number: 658.8 L911S 2011 Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2011 Edition: 7th ed., Global ed.Description: 648 p. : ill., charts.ISBN: 9780136118749 (pbk.).Subject(s): Service industries -- Marketing | Professions -- Marketing | Marketing -- Management | Customer services -- Marketing
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.8 L911S 2011 (Browse shelf) Checked out 30/10/2020 1 1000166564

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