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Seeing is believing : an introduction to visual communication / Arthur Asa Berger.

By: Berger, Arthur Asa
Call number: 302.23 B496S 2012 Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill, 2011. Edition: 4th ed., International ed.Description: xvi, 267 p. : ill.ISBN: 9780071086080 (pbk.).Subject(s): Visual communication
Contents:
Introduction image and imagination -- Seeing is believing -- How we see -- Elements of visual communication -- Typography and graphic design: tools of visual communication -- Photography: the captured moment -- Film: the moving image -- Television: the ever-changing mosaic -- Comics, cartoons, and animation: the development of an art form -- Computers and graphics: wonders from the image-maker.
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หนังสือทั่วไป CL_General Book 302.23 B496S 2012 (Browse shelf) Available 1 1000169740

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