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Brand relevance : making competitors irrelevant / David A. Aaker

By: Aaker, David A
Call number: 658.827 A111B Material type: materialTypeLabelBookSeries: The Jossey-Bass business & management series Publisher: San Francisco, Calif. : Jossey-Bass, c2011 Description: xvi, 381 p. : ill., charts.ISBN: 9780470613580 (hbk.).Subject(s): Brand name products | Branding (Marketing) | Technological innovations
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หนังสือทั่วไป CL_General Book 658.827 A111B (Browse shelf) Available 1 1000173186

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