Legends in marketing : Philip Kotler / series editor, Jagdish N. Sheth
By: Kotler, Philip
Contributor(s): Sheth, Jagdish N.
Call number: 658.8 K87L (R.) Material type: 
BookPublisher:
New Delhi ;
Thousand Oaks, Calif. :
Sage Publications,
2012
Description: 9 v. : ill., charts.ISBN: 9788132105190 (hbk. : 9 vol. set).Subject(s): Kotler, Philip | Marketing | Marketing research
Contents:
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing
| Item type | Location | Call number | Unit | Status | Date due | Copy No. | Barcode |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 1 | Not for Loan | 1 | 1000173225 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 2 | Not for Loan | 2 | 1000173226 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 3 | Not for Loan | 3 | 1000173227 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 4 | Not for Loan | 4 | 1000173228 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 5 | Not for Loan | 5 | 1000173229 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 6 | Not for Loan | 6 | 1000173230 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 7 | Not for Loan | 7 | 1000173231 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 8 | Not for Loan | 8 | 1000173232 | |
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CL_Reference Book | 658.8 K87L (Browse shelf) | v. 9 | Not for Loan | 9 | 1000173233 |
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