Business research methods / William G. Zikmund ... [et al.]
Contributor(s): Zikmund, William G.Call number: 658.403072 Z68B 2013 Material type: BookPublisher: Australia : South-Western/Cengage Learning, c2013 Edition: 9th ed., International ed.Description: xxv, 670 p. : ill., charts.ISBN: 9781133190943 (pbk.).Subject(s): Management -- Research | Business -- Research
Part 1. Introduction. 1, The role of business research. 2, Information systems and knowledge management. 3, Theory building. 4, The business research process: an overview. 5, The human side of business research: organizational and ethical issues -- Part 2. Beginning stages of the research process. 6, Problem definition: the foundation of business research. 7, Qualitative research tools. 8, Secondary data research in a digital age -- Part 3. Research methods for collecting primary data. 9, Survey research: an overview. 10, Survey research: communicating with respondents. 11, Observation methods. 12, Experimental research -- Part 4. Measurement concepts. 13, Measurement and scaling concepts. 14, Attitude measurement. 15, Questionnaire design -- Part 5. Sampling and fieldwork. 16, Sampling designs and sampling procedures. 17, Determination of sample size: a review of statistical theory. 18, Fieldwork -- Part 6. Data analysis and presentation. 19, Edition and coding: transforming raw data into information. 20, Basic data analysis: descriptive statistics. 21, Univariate statistical analysis. 22, Bivariate statistical analysis: differences between two variables. 23, Bivariate statistical analysis: measures of association. 24, Multivariate statistical analysis. 25, Communicating research results: report generation, oral presentation and follow-up -- Part 7. Comprehensive cases with computerized databases.
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