A framework for international business / S.Tamer Cavusgil, Gary Knight, John R. Riesenberger.
By: Cavusgil, S. Tamer.
Contributor(s): Knight, Gary A | Riesenberger, John R.Call number: 658.049 C383F Material type: BookPublisher: Boston, Mass. : Pearson, c2013Edition: International ed.Description: xxvii, 319 p. : charts.ISBN: 9780132598941 (pbk.).Subject(s): International business enterprises -- Management
Part 1. Foundation concepts. 1, What is international business?. 2, Theories of international trade and investment. 3, Organizational participants that make international business happen. 4, Culture and ethics in international business -- Part 2. The international business environment. 5, Political and legal systems in international business. 6, The international monetary environment and financial management in the global firm. 7, Emerging markets, developing economies, and advanced economies -- Part 3. International business strategy and implementation. 8, Strategy and organization in the international firm. 9, Global market opportunity assessment. 10, Exporting and countertrade. 11, Foreign direct investment and collaborative ventures. 12, Licensing, franchising, and other contractual strategies. 13, Global sourcing. 14, Marketing in the global firm. 15, Human resource management in the global firm.