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Business essentials / Ronald J. Ebert, Ricky W. Griffin.

By: Ebert, Ronald J
Contributor(s): Griffin, Ricky W.
Call number: 658 E16B 2013 Material type: materialTypeLabelBookPublisher: Boston, Mass. : Pearson, c2013. Edition: 9th ed., Global ed.Description: 502 p. : ill., charts.ISBN: 9780273766599 (pbk.).Subject(s): Industrial management -- United States | Business enterprises -- United States
Contents:
Part 1. The contemporary business world. 1, The U.S. business environment. 2, Business ethics and social responsibility. 3, Entrepreneurship, new ventures, and business ownership. 4, The global context of business -- Part 2. The business of managing. 5, Business management. 6, Organizing the business. 7, Operations management and quality -- Part 3. People in organizations. 8, Employee behavior and motivation. 9, Leadership and decision making. 10, Human resource management and labor relations -- Part 4. Principles of marketing. 11, Marketing processes and consumer behavior. 12, Pricing, distributing, and promoting products -- Part 5. Managing information. 13, Information technology for business. 14, The role of accountants and accounting information -- Part 6. Financial issues. 15, Money and banking. 16, Managing finances -- Appendices. Appendix I: Risk management. Appendix II: The legal context of business. Appendix III: Managing your personal finances.
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658 E16B 2013 (Browse shelf) Available 1 1000181336

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