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Business essentials / Ronald J. Ebert, Ricky W. Griffin.

By: Ebert, Ronald J
Contributor(s): Griffin, Ricky W.
Call number: 658 E16B 2013 Material type: materialTypeLabelBookPublisher: Boston, Mass. : Pearson, c2013. Edition: 9th ed., Global ed.Description: 502 p. : ill., charts.ISBN: 9780273766599 (pbk.).Subject(s): Industrial management -- United States | Business enterprises -- United States
Part 1. The contemporary business world. 1, The U.S. business environment. 2, Business ethics and social responsibility. 3, Entrepreneurship, new ventures, and business ownership. 4, The global context of business -- Part 2. The business of managing. 5, Business management. 6, Organizing the business. 7, Operations management and quality -- Part 3. People in organizations. 8, Employee behavior and motivation. 9, Leadership and decision making. 10, Human resource management and labor relations -- Part 4. Principles of marketing. 11, Marketing processes and consumer behavior. 12, Pricing, distributing, and promoting products -- Part 5. Managing information. 13, Information technology for business. 14, The role of accountants and accounting information -- Part 6. Financial issues. 15, Money and banking. 16, Managing finances -- Appendices. Appendix I: Risk management. Appendix II: The legal context of business. Appendix III: Managing your personal finances.
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หนังสือทั่วไป CL_General Book 658 E16B 2013 (Browse shelf) Available 1 1000181336

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