International business / Ricky W. Griffin, Michael W. Pustay.

โดย: Griffin, Ricky W .

ผู้แต่งร่วม: Pustay, Michael W .

เลขเรียกหนังสือ: 658.049 G852I 2013 ประเภทของทรัพยากร: materialTypeLabel

Bookข้อมูลการพิมพ์: Boston, Mass. : Pearson, c2013ครั้งที่พิมพ์: 7th ed., Global ed.รายละเอียดตัวเล่ม: 598 p. : ill., maps, charts.ISBN: 9780273765868 (pbk.).หัวเรื่อง: International business enterprises -- Management

สารบัญ:

Part 1. The world's marketplaces. 1, An overview of international business. 2, Global marketplaces and business centers. 3, Legal, technological, accounting, and political environments. 4, The role of culture. 5, Ethics and social responsibility in international business -- Part 2. The international environment. 6, International trade and investment. 7, The international monetary system and the balance of payments. 8, Foreign exchange and international financial markets. 9, Formulation of national trade policies. 10, International cooperation among nations -- Part 3. Managing international business. 11, International strategic management. 12, Strategies for analyzing and entering foreign markets. 13, International strategic alliances. 14, International organization design and control. 15, Leadership and employee behavior in international business -- Part 4. Managing international business operations. 16, International marketing. 17, International operations management. 18, International financial management. 19, International human resource management and labor relations.

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