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International business : the challenge of global competition / Donald A. Ball ... [et al.].

Contributor(s): Ball, Donald A.
Call number: 658.409 I61 2012 Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill/Irwin, c2012. Edition: 13th ed., Global ed.Description: xxxi, 536 p. : ill., maps.ISBN: 9780077140878 (pbk.).Subject(s): International business enterprises -- Management | International business enterprises | International economic relations
Partial contents:
Section 1. The nature of international business. 1, The challenging world international business. 2, International trade and foreign direct investment. 3, International institutions form an international business perspective -- Section 2. International environmental forces. 4, Sociocultural forces. 5, Natural resources and environmental sustainability. 6, Political and trade forces. 7, Intellectual property and other legal forces. 8, The international monetary system and financial forces -- Section 3. The organizational environment. 9, International competitive strategy. 10, Organizational design and control. 11, Global leadership issues and practices. 12, Assessing international markets. 13, Entry modes. 14, Export and import practices. 15, Marketing internationally. 16, Global operations and supply chain management. 17, Managing human resources in an international context. 18, International accounting and financial management.
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หนังสือทั่วไป CL_General Book 658.409 I61 2012 (Browse shelf) Available 1 1000175990

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