Market your way to growth : 8 ways to win / Philip and Milton Kotler.
By: Kotler, Philip
Contributor(s): Kotler, Milton.Call number: 658.812 K87M Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2013. Description: xxviii, 212 p. : charts.ISBN: 9781118496404 (hbk.).Subject(s): Relationship marketing | Marketing | Customer relations -- Management
Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs.