Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton.
By: Shelton, TedCall number: 658.872 S545B Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2013. Description: xiv, 226 p.ISBN: 9781118369944 (hbk.).Subject(s): Social media | Cloud computing | Internet marketing | Information technology -- Management
Introduction: Turning inside out -- Part I. The technology of the social mobile cloud. 1, A remote control for the world. 2, Social means connected: compete with yourself, collaborate with others. 3, Mobile: the great untethering. 4, Plug yourself into the cloud -- Part II. How business will be changed by the social mobile cloud. 5, ADAPT: adapting to change. 6, Persistent digital engagement: the new digital consumer. 7, Digitization: the rising value of information in products and services. 8, Crowd storming, crowd sourcing, collaboration, co-creation. 9, Hierarchy will yield to networks, remaking organizations. 10, How we buy: redefining shopping and payment. 11, The game of work, the work of game. 12, Work and the workplace reimagined -- Part III. Understanding change: how to adapt to the social mobile cloud. 13, Understanding change. 14, Undoing our resistance to learning. 15, Systems thinking. 16, Decision making. 17, Seven steps to adaptability -- Afterword: Digital transformation: What will you and your business look like 10, 20, 50 years from now? -- Appendix: PwC thought leadership on social, mobile, analytics, cloud (SMAC).