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Advertising, the media and globalisation : a world in motion / John Sinclair.

By: Sinclair, John
Call number: 659.1 S616A Material type: materialTypeLabelBookPublisher: London ; New York : Routledge/Taylor & Francis Group, 2012. Description: 160 p. : ill.ISBN: 9780415668835 (pbk.).Subject(s): Advertising -- Social aspects | Globalization -- Social aspects | Mass media
Partial contents:
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.
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หนังสือทั่วไป CL_General Book 659.1 S616A (Browse shelf) Available 1 1000177580

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